I'm a storyteller and sports enthusiast at heart, and in 2026, I turned that passion into an independent PR consultancy built for brands activating at the intersection of lifestyle and sport.

My journey into this world started behind a microphone. From 2023 to 2024, I hosted the Females in Motorsport podcast, sitting down with rising drivers and Formula 1 legends to uncover the stories behind the screens. Those conversations changed how I think about athletes and the brands that surround them and led me to the opportunity to tapping into sports culture in a way like never before.

I brought that conviction with me from 7+ years leading brand publicity and communications strategy for household names across financial services, beauty, luxury retail, and travel. Now, I channel all of it into helping clients at the forefront of sports and lifestyle to cut through the noise.

If you’re a lifestyle brand looking to create an authentic connection in the sports landscape, reach out to me at manvimittal.pr@gmail.com.

Beyond client work, I write The Practice Session, a weekly Substack breaking down the biggest sports × beauty and fashion stories and every new brand partnership worth knowing about. I also host the Sports Coffee Club, a free community for women building the business of sports, with quarterly events that bring together the team, brand and agency people making partnerships happen.

Subscribe to the newsletter here and apply to join the club here.